Asset 01Feature
Serena Williams
Founder · Investor · Owner
Athletic success created the platform. Business ownership built the legacy.
Presented byABC Company
Founding Partner of AEI 100
Illustrative athlete week
One athlete.
One athlete.
One complete business story.
A sponsor-facing example of how AEI turns Serena Williams’ verified business profile into a focused week of visual content—then distributes it through financial, investment, wealth, athlete, sports and cultural networks.
Illustrative creative only. Final ranking, score, approved photography and athlete-specific facts are verified before publication.
The visual system
Four assets. One unmistakable identity.
Each weekly story is designed as a family of concise, high-impact cards. ABC Company is consistently visible without entering the editorial analysis.
Asset 02Business map
The enterprise behind the athlete.
- Serena Ventures
- WYN Beauty
- Professional sports ownership
- Global owned distribution
Presented byABC Company
Asset 03AEI lens
Why she stands out.
- Institutional investment platform
- Consumer business creation
- Capital commitment
- Post-athletic business identity
Presented byABC Company
Asset 04Takeaway
The athlete as capital platform.
Visibility is the starting point—not the finished product.
Presented byABC Company
Athlete Entrepreneur Index™
The publishing rhythm
One focused week.
The same verified profile produces five distinct moments. Each day has a clear asset, audience and distribution purpose.
Feature Launch
Introduce Serena as the week’s athlete entrepreneur and frame the business story beyond endorsements.
AssetsHero card, profile page, LinkedIn post and media pitch.
Enterprise Map
Show the venture platform, consumer businesses, ownership interests and distribution power in one visual.
Primary audiencePrivate capital, wealth management and family offices.
The AEI Lens
Explain the verified evidence and business dimensions that make the athlete consequential.
Primary audienceBusiness media, athlete representatives and sports-business leaders.
The Business Story
Publish the longer-form narrative: the athlete evolving into founder, owner and allocator of capital.
AssetsMedia brief, newsletter feature and sponsor perspective.
Partner Amplification
Complete the week with the key takeaway and extend it through ABC Company’s trusted relationships.
Primary audienceClients, investors, advisers, executives and partner networks.
Who receives it
The complete distribution map.
AEI does not rely on one social post or one media placement. Each athlete story travels through eight connected audiences—with the mix adjusted to the athlete.
Financial & Business Media
CNBC, Bloomberg, The Wall Street Journal, The New York Times DealBook, Financial Times, Fortune and Forbes.
Private Capital & Investment
Private-equity leaders, venture platforms, institutional investors, portfolio executives, investment bankers and dealmakers.
Wealth & Family Office
Wealth firms and advisers, Barron’s Advisor, Worth, Campden Wealth, Family Office Exchange, TIGER 21 and family-office communities.
Athlete Business Ecosystem
Serena Ventures, WYN Beauty, Toronto Tempo, representatives, operating partners, portfolio companies and founders.
Sports Business & Media
CNBC Sport, Sportico, Front Office Sports, Boardroom, ESPN, The Athletic and sports-business correspondents.
Teams, Leagues & Fans
WTA, USTA, tennis media, women’s-sports communities, team networks and the athlete’s most engaged fan audiences.
Media, Culture & Creators
Good Morning America, CBS Mornings, TIME, Essence, Vogue Business, influential creators, podcasts and cultural voices.
ABC Company’s Network
Clients, advisers, executives, investor forums, family-office relationships, events, public relations, social channels and owned communications.
ABC Company integration
Present in every moment. Never inside the ranking.
ABC Company gains sustained association with one of the fastest-growing conversations in business while AEI preserves the independence that makes the partnership valuable.
Every visual asset
Consistent “Presented by ABC Company” lockup.
Every athlete profile
Founding-partner recognition on the weekly destination.
Partner perspective
A clearly separated insight on athlete wealth, ownership or capital.
Owned activation
Ready for client events, investor forums, executive gatherings and communications.
Illustrative facts, grounded in official sources.
The final weekly package is verified against current primary sources before release.